Considering the Super Bowl is just one day and that the World Cup spans longer than a month, the viewership data favors the latter. In the 2026 tournament, the viewership is predicted to surpass 5 billion people across the world, making that an average of 128.2 million per day across 39 days.

Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.

FIFA's major expansion of the World Cup has not drawn universal praise, but it is a significant boost for Fox Corp. and NBCUniversal-owned Telemundo.

The first ever halftime show at a FIFA World Cup final has been curated by Coldplay's Chris Martin and will feature performances from global superstars.

Football fans have been left furious with a 'diabolical' decision made by the BBC and ITV ahead of this summer's World Cup. The tournament got underway on Thursday night with Mexico defeating South Africa at the iconic Azteca Stadium.

ITV broadcast both the opening ceremony and the first game of the 2026 World Cup, but viewers were not impressed by the inclusion of one pundit

ITV’s coverage of the 2026 World Cup is not off to a great start after one presenter mistook Graham Potter for former England manager Sir Gareth Southgate. The World Cup kicked off on Thursday night as co-hosts Mexico defeated South Africa 2-0,

Nearly eight years to the day since the 2026 FIFA World Cup was awarded to the United States, Mexico, and Canada, and the opening day of competition is finally here. At 3 p.m. ET on Thursday, Mexico will kick off this summer’s World Cup against South Africa at Estadio Azteca in Mexico City.